Infographic by the Pay Per Click Blog
Submit to Google Places
If you’re not already taking advantage of Google’s Local Business Center Google Places for your clients, you should be. Your competitors are already there; plus it’s free. Not to mention millions of people conduct local searches each month to find businesses in their neighborhood.
With Google’s features you are able to list business hours, payment options, and other info relevant to your company. There is an option to create coupons for your customers to print out. Analytic data also comes along with Google’s LBC. Start identifying where your customers are coming from and make better local marketing decisions.
Work Faster in Adwords
Google recently added a new feature to Adwords that allows pay per click managers to view account data more quickly. This is done through browser local storage, but you will need to enable Google Gears to make this work for you. The data from your Adwords campaigns will be stored on your computer; this is similar to how cookies are stored on your computer. You don’t want to use this feature if you use a shared computer for privacy reasons. Anything that can help shave seconds from page load time is a good thing. Learn more here from the official source.
Click here to enable local storage.
Click "continue" to confirm.
Check box and click 'allow' to enable gears.
Tips to Boost E-Commerce Checkout Rates
Increasing your website’s shopping cart conversion rate can have a big impact for your bottom line. For many e-retailers a few simple tweaks to the checkout process can dramatically reduce shopping cart abandonment. It’s challenging enough to get a qualified shopper to your website; the last thing you want to do is lose the customer at checkout because your process is either too long, distracting, inquisitive, or all of the above.
Items to consider when optimizing your checkout conversion rate:
No Passwords – Don’t force your customer to create a username and password. Wait to market to them after they are an actual customer. There’s nothing more annoying as shopper than having to create login credentials you won’t need again.
Provide Guidance – Let the visitor know how many more steps there are specifically what they need to do next to complete the transaction. Bread crumb navigation can help, but showing “step 1 of 3″ is most helpful.
Coupon Codes – The field to input the code should be easy to find. The discount to be displayed should be shown before any credit card information is required. Knowing 100% that your coupon is being applied to your purchase gives confidence.
Credibility & Security – A good checkout process identifies itself as safe and secure. Display credibility icons like the BBB and McAfee Secure Website so people trust that you are not a scam and their credit card or identity won’t get stolen.
Shipping Options – Make it easy to configure shipping costs. Include functionality to dynamically calculate weight and pricing for the customer’s destination. Free Shipping is a great incentive offer which will undoubtedly lift conversion. If you’ve determined your business can afford to offer it after a thorough analysis then do so.