Month: December, 2009

Just How Big and Busy is the Internet?

If you’ve ever wondered how big the Internet really is then this should help put things in perspective. Pretty incredible that more emails are sent out in a single day than letters sent by the US Post Office in a whole entire year. You’re also currently reading one in a whopping 900,000 blog posts that were published today.

A Day in the Internet
Created by Online Education

Example Link Exchange Request Letter

Try this out…

Hi …, my name is Johnny

Regarding your Household Service site at http://www.

This month we’re announcing new web site www.clientsite.com. We’re doing everything to this site recommended by the search engines on top of providing possibly the best service in our industry.

We have been…. since… If you could link to this site with the title being “Target Keyword’” or “Company Name” It will be greatly appreciated. This site will be on top of search engines and the content can be very beneficial to your visitors. But, feel free to link to this site anyway you please.

I have placed a link to your site at www.clientsite.com/resourcepage.htm. There’s a link to this page from the homepage. Tell me the title, description and url that you would like to me to use if you want it changed

Also, if you have any questions or need anything feel free to contact me at youremail@mailclient.com or (619) 555-1234.

I’m a real person, not a link request bot :) :)

Best wishes,

Your Full Name

Call Frequency and Sales Success

sales phoneLead management software company Leads 360 takes a deep look into the calling behavior of sales professionals in a recent study which analyzed over 15 million sales leads. It comes as no surprise that statistics indicate the more calls made to a lead the better the odds of closing the sale. What’s interesting about the study, though, is that Leads360 identifies six as the magic number of calls a sales person should make before giving up on a lead.

The study also reveals that 50% of leads are contacted just one time, which is the most disappointing statistic of all realizing that many sales professionals allow costly leads to simply dry up. If a sales agent decides to call the lead twice then the chances for success rise by 87%. Many decision makers keep busy schedules and chances are that when they are contacted by a sales rep they can’t take the call. There’s usually something more pressing and a higher priority than taking a call from a sales person. The sales person is then sent to voicemail and leaves an unmemorable message. Getting a hold of busy people is not easy, but simply re-calling the lead six times raises contact percentage to a whopping 93%, a drastic improvement from the 39% chance of contact with just one attempt. Only 60% of sales professionals are thorough enough to contact their leads six times.

They say you can’t improve what you can’t measure so the first step to improving sales is to track the number of sales calls placed by utilizing a CRM. When a sales manager knows how a lead has been worked then a more accurate ROI for the lead source can be calculated. At least now a concrete number exists for which a sales person should hit before going to their CRM and marking the lead: Closed Lost.

The cliché of sales being a “numbers game” proves to be true and it goes to show that persistence does pay off in the game of sales.

Download the full Case Study Here.