The Periodic Table Of SEO Ranking Factors

Danny Sullivan over at Search Engine Land put together an SEO periodic table which outlines specific factors that contribute to a website’s organic rankings.  The table does an excellent job of visually simplifying all of the facets of search engine optimization. Main factors include content, html, architecture, links, social, trust, and a website’s personal attributes like location and history.

There are the “On The Page” factors, the things that a publisher can control directly. “Off The Page” factors, which are things you can influence indirectly about how others can help, or harm, your chances of search engine visibility. “Violations” are the things you should avoid, sometimes common mistakes that developers or others might not even realize shouldn’t be done. And “Blocked” covers a new class of not-violations but still things that can be harmful.

periodic table of search engine optimization

No Comments by Brad on June 3, 2011
filed in Google, Search Engine Optimization

Google Hotpot: Social Reviews for Google Places

Google Hotpot has been recently introduced as a new user review component to Google Places.  It will be interesting to see if Hotpot gains momentum and evolves into a social community similar to that of Yelp.  At the least, it should better organize user reviews that are directly submitted to Google Places.

Google Hotpot WelcomeHere’s what the interior pages from Hotpot look life after performing a search for keyword “restaurants”:

Google Hotpot Restaurants

No Comments by Brad on December 22, 2010
filed in Google, Local Search, Social Media

How to Track Facebook Conversions

Now that Facebook has killed its conversion tracking features marketers have to take a couple extra steps to make ensure Facebook marketing efforts are measured properly.   For users of Google Analytics this can be done by using the Google URL Builder to create tracking strings for your ads and then setting up goals or custom reports within Google Analytics.

In the example below, http://clearpeachmarketing.com is where the traffic will be sent to from Facebook, the campaign is CPC (cost per click), and our campaign is given the name “holiday” so we can differentiate the different Facebook campaigns we may be running.  One the URL is generated, copy and paste as the destination URL when creating your Facebook ads.

To see the incoming campaign traffic in your Google Analytics go to “Traffic Sources > Referring Sites”.  If you want to analyze your Goals a bit further, setup a Custom Report within GA to see Goals by Referring URLs.

Google URL Builder

Google URL Builder

No Comments by Brad on December 6, 2010
filed in Analytics, Google, Pay Per Click
tagged , , , , ,

The Impact of Color on Marketing

Considering a website redesign, a new logo, or some new image ads?  The colors that you use could have a significant impact on how your audience behaves, so choose wisely.

If you’re goal is to convey trust and loyalty, then go with a nice set of blues.  Trying to create a sense of urgency and raise awareness?  Reds and yellows are the best bet.

YELLOW - Optimistic and youthful.  Used to grab attention of window shoppers.

RED – Associated with energy.  Increases heart rate and sense of urgency.  Used in clearance sales.

BLUE – Conveys trust and security.  Often used by banks and businesses.

GREEN – Associated with wealth, and is also the easiest color for the human teye to process.

ORANGE – Creates a call to action, e.g. form fill, subscribe, or purchase.

PINK – Used to market feminine products. Romantic and femininie.

PURPLE – Soothes and calms.  Seen in many beauty products.  Can also evoke royalty.

BLACK – Great for luxury products.  Sleek and powerful.

Once you choose your color utilize the Color Scheme Designer to produce stunning marketing!

No Comments by Brad on September 4, 2010
filed in Business, Marketing, Website Design
tagged , , , , ,
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