If you’re not already taking advantage of Google’s Local Business CenterGoogle Places for your clients, you should be. Your competitors are already there; plus it’s free. Not to mention millions of people conduct local searches each month to find businesses in their neighborhood.
With Google’s features you are able to list business hours, payment options, and other info relevant to your company. There is an option to create coupons for your customers to print out. Analytic data also comes along with Google’s LBC. Start identifying where your customers are coming from and make better local marketing decisions.
Increasing your website’s shopping cart conversion rate can have a big impact for your bottom line. For many e-retailers a few simple tweaks to the checkout process can dramatically reduce shopping cart abandonment. It’s challenging enough to get a qualified shopper to your website; the last thing you want to do is lose the customer at checkout because your process is either too long, distracting, inquisitive, or all of the above.
Items to consider when optimizing your checkout conversion rate:
No Passwords – Don’t force your customer to create a username and password. Wait to market to them after they are an actual customer. There’s nothing more annoying as shopper than having to create login credentials you won’t need again.
Provide Guidance – Let the visitor know how many more steps there are specifically what they need to do next to complete the transaction. Bread crumb navigation can help, but showing “step 1 of 3″ is most helpful.
Coupon Codes – The field to input the code should be easy to find. The discount to be displayed should be shown before any credit card information is required. Knowing 100% that your coupon is being applied to your purchase gives confidence.
Credibility & Security – A good checkout process identifies itself as safe and secure. Display credibility icons like the BBB and McAfee Secure Website so people trust that you are not a scam and their credit card or identity won’t get stolen.
Shipping Options – Make it easy to configure shipping costs. Include functionality to dynamically calculate weight and pricing for the customer’s destination. Free Shipping is a great incentive offer which will undoubtedly lift conversion. If you’ve determined your business can afford to offer it after a thorough analysis then do so.
Don’t have to watch the whole video. But it is pretty interesting if considering a sales software.
Sign up for a free trial – If you want to see how our product works but don’t want to deal with a sales person try Leads360 Express free for 30-days. Sign up in 5 minutes, no credit card required, no hassle.
Lead management software company Leads 360 takes a deep look into the calling behavior of sales professionals in a recent study which analyzed over 15 million sales leads. It comes as no surprise that statistics indicate the more calls made to a lead the better the odds of closing the sale. What’s interesting about the study, though, is that Leads360 identifies six as the magic number of calls a sales person should make before giving up on a lead.
The study also reveals that 50% of leads are contacted just one time, which is the most disappointing statistic of all realizing that many sales professionals allow costly leads to simply dry up. If a sales agent decides to call the lead twice then the chances for success rise by 87%. Many decision makers keep busy schedules and chances are that when they are contacted by a sales rep they can’t take the call. There’s usually something more pressing and a higher priority than taking a call from a sales person. The sales person is then sent to voicemail and leaves an unmemorable message. Getting a hold of busy people is not easy, but simply re-calling the lead six times raises contact percentage to a whopping 93%, a drastic improvement from the 39% chance of contact with just one attempt. Only 60% of sales professionals are thorough enough to contact their leads six times.
They say you can’t improve what you can’t measure so the first step to improving sales is to track the number of sales calls placed by utilizing a CRM. When a sales manager knows how a lead has been worked then a more accurate ROI for the lead source can be calculated. At least now a concrete number exists for which a sales person should hit before going to their CRM and marking the lead: Closed Lost.
The cliché of sales being a “numbers game” proves to be true and it goes to show that persistence does pay off in the game of sales.
