Infographic by the Pay Per Click Blog
Category: Search Engine Marketing
Tips to Boost E-Commerce Checkout Rates
Increasing your website’s shopping cart conversion rate can have a big impact for your bottom line. For many e-retailers a few simple tweaks to the checkout process can dramatically reduce shopping cart abandonment. It’s challenging enough to get a qualified shopper to your website; the last thing you want to do is lose the customer at checkout because your process is either too long, distracting, inquisitive, or all of the above.
Items to consider when optimizing your checkout conversion rate:
No Passwords – Don’t force your customer to create a username and password. Wait to market to them after they are an actual customer. There’s nothing more annoying as shopper than having to create login credentials you won’t need again.
Provide Guidance – Let the visitor know how many more steps there are specifically what they need to do next to complete the transaction. Bread crumb navigation can help, but showing “step 1 of 3″ is most helpful.
Coupon Codes – The field to input the code should be easy to find. The discount to be displayed should be shown before any credit card information is required. Knowing 100% that your coupon is being applied to your purchase gives confidence.
Credibility & Security – A good checkout process identifies itself as safe and secure. Display credibility icons like the BBB and McAfee Secure Website so people trust that you are not a scam and their credit card or identity won’t get stolen.
Shipping Options – Make it easy to configure shipping costs. Include functionality to dynamically calculate weight and pricing for the customer’s destination. Free Shipping is a great incentive offer which will undoubtedly lift conversion. If you’ve determined your business can afford to offer it after a thorough analysis then do so.
WordStream Launches Two Free Niche Marketing Tools for SEO and PPC
WordStream adds to their suite of free search marketing tools, introducing two new products to help search marketers better identify profitable keyword opportunities
— Make Sure Your Read Our Past post 6 Really Awesome Keyword Tools
BOSTON, MA – December 16, 2009 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, today launched a pair of tools designed to help businesses identify and optimize highly profitable keyword niches.
WordStream’s new tools, The Keyword Niche Finder and The Free Keyword Grouper, are designed to help businesses and marketers solve specific problems:
- The Keyword Niche Finder – Instantly identify and target the most profitable keyword niches
- The Keyword Grouper- Group and organize vast lists of keywords into actionable keyword groups to turn into ad groups or website content
Strong keyword organization is the foundation of successful search marketing, and WordStream’s Free Keyword Grouper lets marketers take massive lists of target keywords and instantly group these keywords into tightly-knit, relevant groups. This advanced level of keyword organization is critical for creating effective ad groups for PPC campaign advertising and for informing content creation and site navigation for SEO.
Beta user and independent search marketing consultant Ian Hughes said of the tools: “The great thing is that the two tools really complement each other: The Keyword Niche Finder lets me quickly identify not only single keyword ideas, but the most popular clusters of keywords, and The Keyword Grouper is great for making sense of a lot of data or a long list of keywords you’ve already created.”
With The Keyword Niche Finder, marketers can type in terms related to their business and receive a list of the most popular and relevant keywords for their websites, along with the most interesting keyword niches or clusters. Marketers and website owners can leverage the results from The Keyword Niche Finder to build and structure intelligent website information architectures or create new subsections of their existing sites to drive traffic and collect new business opportunities.
“One of the biggest challenges for business owners is determining where to begin their keyword research and how to continually expand and refine their campaigns to get maximum returns,” says WordStream Founder and Vice President of Product Development Larry Kim. “With our two new free tools, we’ve armed marketers and business owners with the power to instantly receive well-organized, prioritized lists of the most profitable keyword opportunities in their niche.”
WordStream’s subscription-based service also announced a major upgrade recently, including integration with Google Analytics and sophisticated multi-source keyword analytics. It provides users with a tool-set to take those insights to the next level by continually monitoring the performance of their keywords and offering actionable keyword suggestions that helps them grow their campaigns and revenues, all for a very affordable monthly fee.
About WordStream
WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool—for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.
WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.
WordStream Press Contact:
Ken Lyons, Marketing Manager
617-963-0563, klyons@wordstream.com
####
6 Really Awesome Keyword Tools
Local Keywords Generator – This tool is great if you are looking to increase your list of local keywords.
It’s one of the simplest tools ever. All you have to do is punch in your zip code, radius and a list of keywords, and it automatically generates 100’s of 1,000’s of local keywords based on your zip code. It can include;
- Cities
- Cities + State Abbreviations
- Cities + State Names in Results
- Zip Codes in Results
- “Location Keyword” & “Keyword Location” in Results
- All USA State Names in Location
- All USA State Abbreviations in Locations
Plus so much more. Just give it a try.
Google Preview Tool - This tool is to test out and see how your Google AdWords’ ads appear in other locations and to other users online. KeywordTool provided by Google.
SEM Rush Keyword Tool – This tool helps you determine the value of a term as well as how many other websites are bidding on it, which sites are ranking naturally for that term, along with some other keyword suggestions. Great overviews, charts and reports for anyone interested in uncovering deep, deep secrets about their competition and keywords they are targeting.
Google Keyword Suggestion Tool – The best place for keyword suggestions; provided by Google themselves. Google tells you exactly (really estimates) how many users search various keywords on their search engine every month. A very valuable source for anyone looking for the best keywords that send traffic and to spend money on.
Keyword Typo Generator – Every once in a while a user will accidentally misspell the keyword they are searching. Make sure your ad shows up even then with this tool. Just enter a keyword and captcha and SEOChat will automatically generate a list of typos. Copy those terms and paste them into your pay-per-click account and viola, cheaper and less competitive terms.
Keyword Lizard’s Keyword Combiner – Another keyword generator tool. But this one combines terms. Turns 10 terms into 40 phrases instantly. This tool is a pay-per-click manager’s dream. It makes creating a list of keywords almost too easy. A MUST for any PPC specialist.
Hungry for more tools? Check out SEO Book’s PPC Tools Page or SEO by the Hour’s SEO Tools Page.