Tag: Marketing

The Impact of Color on Marketing

Considering a website redesign, a new logo, or some new image ads?  The colors that you use could have a significant impact on how your audience behaves, so choose wisely.

If you’re goal is to convey trust and loyalty, then go with a nice set of blues.  Trying to create a sense of urgency and raise awareness?  Reds and yellows are the best bet.

YELLOW - Optimistic and youthful.  Used to grab attention of window shoppers.

RED – Associated with energy.  Increases heart rate and sense of urgency.  Used in clearance sales.

BLUE – Conveys trust and security.  Often used by banks and businesses.

GREEN – Associated with wealth, and is also the easiest color for the human teye to process.

ORANGE – Creates a call to action, e.g. form fill, subscribe, or purchase.

PINK – Used to market feminine products. Romantic and femininie.

PURPLE – Soothes and calms.  Seen in many beauty products.  Can also evoke royalty.

BLACK – Great for luxury products.  Sleek and powerful.

Once you choose your color utilize the Color Scheme Designer to produce stunning marketing!

No Comments by Brad on September 4, 2010
filed in Business, Marketing, Website Design
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Get to Know Adwords: Trademarks

Good PPC managers know that bidding on the branded terms of their competitors can be highly effective.  What keywords you can and can’t bid on or use in ad text has always been kind of murky to advertisers.  Usually it’s left up to the automated Adwords system to disapprove a text ad if it has a trademarked term that gets flagged.

Google Adwords has changed their policy over the years, mostly due to legal complaints and in effort to improve relevancy in search results. Google loosened this system to allow advertisers to use brand names in their ads as long as they are “resellers, sellers of component, replacement or compatible parts corresponding to the trademark and informational sites”.

Official Adwords Blog:

For example, under our old policy, a site that sells several brands of athletic shoes may not have been able to highlight the actual brands that they sell in their ad text. However, under our new policy, that advertiser can create specific ads for each of the brands that they sell. We believe that this change will help both our users and advertisers by reducing the number of overly generic ads that appear across our networks in the U.S.

If you feel that an advertiser has violated this policy and is using your trademarked terms against your will, you can notify Google via this Adwords trademark submission form.

No Comments by Brad on July 21, 2010
filed in Adwords, Google, Pay Per Click, Search Engine Marketing
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Social Media Facts: Facebook

Facebook has grown into the most powerful social network with over 500 million users who each spend, on average, almost an hour on site every day.  In regards to social media sharing, Facebook leads the pack by a wide margin over email and Twitter.

online mediums used to share informationFacebook user data over the years.

No Comments by Brad on May 5, 2010
filed in Marketing, Social Media
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Tips to Boost E-Commerce Checkout Rates

Increasing your website’s shopping cart conversion rate can have a big impact for your bottom line. For many e-retailers a few simple tweaks to the checkout process can dramatically reduce shopping cart abandonment. It’s challenging enough to get a qualified shopper to your website; the last thing you want to do is lose the customer at checkout because your process is either too long, distracting, inquisitive, or all of the above.

Items to consider when optimizing your checkout conversion rate:

No Passwords – Don’t force your customer to create a username and password. Wait to market to them after they are an actual customer. There’s nothing more annoying as shopper than having to create login credentials you won’t need again.

Provide Guidance – Let the visitor know how many more steps there are specifically what they need to do next to complete the transaction. Bread crumb navigation can help, but showing “step 1 of 3″ is most helpful.

ecommerce checkout steps

Coupon Codes – The field to input the code should be easy to find. The discount to be displayed should be shown before any credit card information is required. Knowing 100% that your coupon is being applied to your purchase gives confidence.

promo code input

Credibility & Security – A good checkout process identifies itself as safe and secure. Display credibility icons like the BBB and McAfee Secure Website so people trust that you are not a scam and their credit card or identity won’t get stolen.

security badges - credibility icons

Shipping Options – Make it easy to configure shipping costs. Include functionality to dynamically calculate weight and pricing for the customer’s destination. Free Shipping is a great incentive offer which will undoubtedly lift conversion. If you’ve determined your business can afford to offer it after a thorough analysis then do so.

No Comments by Brad on December 17, 2009
filed in Business, Search Engine Marketing, Website Design
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