If you’re looking for a clearer picture of local SEO and creating a web presence, then you’ll appreciate this “Web Equity” infographic created by Mike Blumenthal and Mike Robertson. It’s an interesting organization of the sometimes overwhelming subject of local SEO and different ways to acquire citations. Be sure to read the overview and explanation of terms as there is some good info in there. Check out this previous post explaining how to get citations if you’re interested.
In short… they appear to be very effective for most businesses. As we’ll highlight below, a recent post from the Hubspot Blog illustrates the effectiveness of dedicated landing pages. This data is based on a research study performed by Marketing Sherpa.
Wait, What Is a Landing Page?
Here’s a basic definition:
Landing page – a specific page within a website, other than the homepage, that is usually configured to match its content or product offering with a user’s specific search. Landing pages are typically associated with paid ads. They are the pages a user ‘lands on’ after clicking a particular ad (or search result).
For example:
If you search in Google for hiking shoes and you click on the ad for REI.com, you will be taken to a landing page dedicated specifically to hiking shoes… As illustrated below…
Notice this page is specific to hiking shoes. As we’ll see below, this is much more effective than simply directing users to the REI homepage and forcing them to navigate on their own.
* side note: Depending on the type of business, marketers/business owners might want to incorporate a ‘lead form’ on their dedicated landing pages. This is a good way to capture visitor information. Obviously, this is usually not necessary for ecommerce sites.
Back to the Study: The Results
In it’s 2011 Landing Page Optimization Benchmark Report, Marketing Sherpa reveals how important it is to have dedicated landing pages.
This pie chart is based on data from 2,673 marketers. According to the study, it’s clear as to why websites must incorporate dedicated landing pages in their online marketing efforts.
Furthermore, the graph below indicates the effectives of landing pages that are specifically driven by paid search or context ads.
As you can see 96% of the study participants claim the dedicated landing pages to by either very effective or somewhat effective. Not too shabby.
Of course, having landing pages is only half the battle. As with just about anything else involving online marketing, there are best practices to optimize your landing pages for maximum conversions.
For help with this, feel free to contact Clear Peach Marketing!
Considering a website redesign, a new logo, or some new image ads? The colors that you use could have a significant impact on how your audience behaves, so choose wisely.
If you’re goal is to convey trust and loyalty, then go with a nice set of blues. Trying to create a sense of urgency and raise awareness? Reds and yellows are the best bet.
YELLOW - Optimistic and youthful. Used to grab attention of window shoppers.
RED – Associated with energy. Increases heart rate and sense of urgency. Used in clearance sales.
BLUE – Conveys trust and security. Often used by banks and businesses.
GREEN – Associated with wealth, and is also the easiest color for the human teye to process.
ORANGE – Creates a call to action, e.g. form fill, subscribe, or purchase.
PINK – Used to market feminine products. Romantic and femininie.
PURPLE – Soothes and calms. Seen in many beauty products. Can also evoke royalty.
BLACK – Great for luxury products. Sleek and powerful.
Once you choose your color utilize the Color Scheme Designer to produce stunning marketing!
Facebook has grown into the most powerful social network with over 500 million users who each spend, on average, almost an hour on site every day. In regards to social media sharing, Facebook leads the pack by a wide margin over email and Twitter.
