Clear Peach Marketing Blog

Pay Per Click Management & SEO

Tag: SEO

WordStream Launches Two Free Niche Marketing Tools for SEO and PPC

WordStream adds to their suite of free search marketing tools, introducing two new products to help search marketers better identify profitable keyword opportunities

— Make Sure Your Read Our Past post 6 Really Awesome Keyword Tools

BOSTON, MA – December 16, 2009 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, today launched a pair of tools designed to help businesses identify and optimize highly profitable keyword niches.

WordStream’s new tools, The Keyword Niche Finder and The Free Keyword Grouper, are designed to help businesses and marketers solve specific problems:

  • The Keyword Niche Finder – Instantly identify and target the most profitable keyword niches
  • The Keyword Grouper- Group and organize vast lists of keywords into actionable keyword groups to turn into ad groups or website content

Strong keyword organization is the foundation of successful search marketing, and WordStream’s Free Keyword Grouper lets marketers take massive lists of target keywords and instantly group these keywords into tightly-knit, relevant groups. This advanced level of keyword organization is critical for creating effective ad groups for PPC campaign advertising and for informing content creation and site navigation for SEO.

Beta user and independent search marketing consultant Ian Hughes said of the tools: “The great thing is that the two tools really complement each other: The Keyword Niche Finder lets me quickly identify not only single keyword ideas, but the most popular clusters of keywords, and The Keyword Grouper is great for making sense of a lot of data or a long list of keywords you’ve already created.”

With The Keyword Niche Finder, marketers can type in terms related to their business and receive a list of the most popular and relevant keywords for their websites, along with the most interesting keyword niches or clusters. Marketers and website owners can leverage the results from The Keyword Niche Finder to build and structure intelligent website information architectures or create new subsections of their existing sites to drive traffic and collect new business opportunities.

“One of the biggest challenges for business owners is determining where to begin their keyword research and how to continually expand and refine their campaigns to get maximum returns,” says WordStream Founder and Vice President of Product Development Larry Kim. “With our two new free tools, we’ve armed marketers and business owners with the power to instantly receive well-organized, prioritized lists of the most profitable keyword opportunities in their niche.”

WordStream’s subscription-based service also announced a major upgrade recently, including integration with Google Analytics and sophisticated multi-source keyword analytics. It provides users with a tool-set to take those insights to the next level by continually monitoring the performance of their keywords and offering actionable keyword suggestions that helps them grow their campaigns and revenues, all for a very affordable monthly fee.

About WordStream

WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool—for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.

WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.

WordStream Press Contact:
Ken Lyons, Marketing Manager
617-963-0563, klyons@wordstream.com

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No Comments by James on December 16, 2009
filed in Pay Per Click, Search Engine Marketing, Search Engine Optimization
tagged , ,

Hundreds of Millions of Searches Each Day

There are roughly 200 million searches conducted each day on Google search engine alone, other search engine such as Yahoo MSN, etc account for an additional 200 million searches. That’s 400 million searches each day on the internet. The majority of traffic that these searches bring comes from consumers looking to purchase goods, supplies and services and 75% of these consumers have an intention to purchase.

Looking at these stats makes it all the more apparent that as an online provider of goods or services you must aim to reach the top of these search engines in order to generate traffic and in turn generate profit. Having a successful Search Engine Optimization campaign is vital to your origination.

No Comments by Brad on November 11, 2009
filed in Search Engine Marketing
tagged , ,

Google Local Business Submission Optimization

Now that your business is submitted to all the local business directories online, it is imperative that you understand that your business is just another business according to these directories. But that is not true, right? Your business is unique and offers something better than the other businesses in your area. But how do you prove to these local business directories that your listing deserves top placement over all the other businesses in your city? Besides being the most relevant term to the keyword typed in, you’re going to have to prove to them that you are the ‘best’.

Below are a few things you can do to increase your local business presence online.

For Google Maps

  • Upload as many photos possible. i.e. logos, workers, building, snapshots of website, clipart, etc.
  • Get as many people that you know to review your local business listing & to give you 5 stars (4 Minimum)
  • Include Hours, even if it’s 24 hours
  • Include a year established – match either public record or copyright on website.
  • Create a Coupon, even if it’s just a free over the phone consultation
  • Ensure that your #1 phrase is in your Title (co. name), Description, Additional Service & Category (Even if Creating a New One) (Already Completed)

Google Local

Google Local Busisness Submission

  • [INTERNAL] Create a KML file for Google Maps
  • [ONPAGE] Try to get targeted keyword phrase bolded right above, next to or as the title of company above address and/or phone number on website matching Google Maps. (Ideally, copy Company title & address listed on Google Maps and paste onto website). In footer of every page is idea, but contact page is sufficient.
  • Get listed in local city specific directories. Ex. Sandiegowebdesigndirectory.com for a S.D. web designer
  • [INTERNAL] Domain registrant should match address in Google Maps. Matching address should be seen here: http://whois.domaintools.com
  • Whenever you do a press release, make sure matching address is listed

Other Local Business Directories

Here are more suggestions not applying to Google Maps but could have an indirect influence on your Google Maps and Google Organic rankings.

  • Make sure listings in Yellowbot, CitySearch, InsiderPages, Yahoo, Google & Merchant Circle all have matching listings. (Already completed)
  • Try to get 5 star positive reviews in the 6 local business directories above.
  • Utilize Merchant Circle’s free tools; create a coupon and write a blog post in your merchant Circle business profile about your coupon.
  • Embed a Google Map in your Merchant Circle blog and blog about it and its location.
  • Embed a map from one of the top 7 directories (listed above) onto your website.
  • Make connections/friends, write reviews, get reviewed and add pictures to your Merchant Circle Profile.

Local Search Conclusion

The concept is easy to understand;

  • Help Google Maps verify your listing by finding other reputable websites online mentioning the business.
  • The more positive reviews (votes) you obtain, the better it is for your rankings and listing reputation.
  • The more backlinks & citations from websites with your target city in the domain/URL tends to help improve Google Maps rankings.

Never stop seeking positive reviews and always aim to mention your address and/or phone number when mentioning your company name (if possible & if relevant to the situation).

No Comments by James on October 11, 2009
filed in Local Search
tagged , ,