Landing Page Optimization
Sending visitors to a relevant web page with a compelling “call to action” can do wonders for the ROI of your Pay Per Click campaigns. Instead of directing traffic to your website’s home page bring them to a page that quickly and clearly describes what your business offers.
People don’t want to read through tons of text. They want to understand if they are in the right place in just a blink of an eye. Don’t lose a lead or sale due to overwhelming text or confusing navigation.
One of the best strategies to Pay Per Click success is having continuity with the visitor’s keyword search, your website’s text ad on the search engine results page, and the web page your visitors land on.
Run an A/B split test to determine a webpage’s effectiveness by utilizing Google Website Optimizer. This tool acts like a traffic cop who can split the traffic you send to different landing pages. Get performance stats between two or more pages such as conversion rate, time on site, and bounce rate.
